Google Set To Reveal More About How It Ranks Your Web Pages
Google has introduced a new ‘About This Result’ Panel next to the search engine results in the US Google search, soon to be rolled-out to the UK’s Google Search that will give users more of an idea of the ‘context’ and relevance that partly explain why a link is ranked in a particular position in the SERPs.
Google Search Engine Ranking Results Explained…A Bit More
Obviously, Google is not giving away the secrets of its algorithms, but when the feature is introduced soon in the UK, it could help with SEO by giving a clearer indication of which factors hold most weight in establishing rankings.
How Google’s ‘About This Result’ Panel Works
Clicking three dots next to most of its search engine results will take users to the ‘About This Result’ panel. This displays what Google describes as “useful context” which is information about how Google returned results for the query. Users will also be able to see “helpful tips to get more out of Google Search”.
Shedding More Light on Google’s Ranking Factors
Google says that useful displaying of context is a way of showing searchers some more information about some of the most important factors used by Google Search to connect results to their queries.
Which Contextual Factors Is Google Showing?
Google says that the search ‘context’ factors that users can see by visiting the ‘About This Result’ panel include:
Matching keywords: Used by Google to determine if information is relevant is when a webpage contains the same keywords as a search.
Related terms: Google looks for terms that its systems that are related to the words in a query.
Looking at links: It appears that relevant incoming links are still important as Google decides that pages linking to a page using similar words as the query, is likley to make a page more relevant to a particular search. Google says that this can also be a helpful indicator of whether online content creators seem to regard the page as useful for a particular topic i.e., the page appears to have authority and be trusted.
Local relevance: Google’s systems (algorithms) and a user’s given country and location, plus the language uses in a search help to guide the relevance of the content delivered in the search engine results for a user’s area, even if a user does not name their location/area in a query/question that is locally focused e.g., ‘where is the nearest recycling centre?’.
Local Search Engine Rankings With Google
If you’re looking to rank highly for searches locally in Google the factors that Google is already known to consider in order to arrive at rankings for local searches include the user’s device location, labelled places, home address (this is often set in the Google Home app for your speaker, Smart Display, or Smart Clock), Location History, previous activity across Google products, and the IP address of the user’s Internet connection.
When Will It Be Introduced to Google’s UK Search?
All we know from Google so far is that “This expansion of About This Result is rolling out in English in the U.S. to start, and we look forward to bringing this and other related features to more people in the coming months.”.