Ecommerce and paid search600%
return on ad spend
US emergency lighting
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Paid Search
Put your business in front of people who are actively looking for what you sell, with campaigns built around profitable growth.
£50m+revenue generated
100+client partners
60+years combined experience
GooglePartner agency
Turn search demand into measurable revenue.
As a Google Partner agency, we have managed paid search for ambitious businesses across the UK and internationally. From high-value lead generation to ecommerce, we build campaigns around the searches, products and locations that matter most, then improve them through accurate tracking and continuous testing.
Talk to our teamPaid search experience with the numbers to prove it.
What’s included
Account strategy
A clear campaign plan based on your commercial priorities, margins, audience and growth targets.
Campaign build
Search, Shopping, Performance Max, Bing and YouTube campaigns structured around genuine customer intent.
Tracking and attribution
Reliable conversion tracking so decisions are based on leads, sales and business outcomes.
Ongoing optimisation
Search term reviews, bid management, creative testing and landing page insight to improve performance.
Client confidence
Trusted by ambitious brands.
A paid search agency focused on profitable growth
The Digital Cogs is a Google Partner paid search agency helping ambitious UK and international businesses generate stronger leads, ecommerce sales and measurable revenue. Our paid search management combines commercial strategy, expert campaign delivery and accurate conversion tracking, so every decision is connected to business performance.
Google Ads management for lead generation and ecommerce
Our Google Ads specialists manage search campaigns for high value lead generation, ecommerce and local growth. We research how your customers search, organise keywords around genuine buying intent and write relevant ads that connect each query to the right landing page. Budgets are managed against lead quality, sales value and return on ad spend, not clicks alone.
Search, Shopping, Performance Max, Bing Ads and YouTube
A strong paid search strategy can include Google Search, Google Shopping, Performance Max, Microsoft Advertising and YouTube. We select channels around your audience and commercial goals, then structure campaigns to protect brand demand, capture new customers and create room to scale without losing control of performance.
Conversion tracking and continuous PPC optimisation
Reliable measurement is central to our PPC management. We configure and review conversion tracking, attribution and reporting so the team can optimise towards meaningful actions. Search terms, bids, audiences, feeds, creative and landing pages are tested continuously to reduce wasted spend and improve conversion rate, cost per lead and revenue.