ORGANIC SOCIAL MEDIA
By creating engaging, regular content, engaging with users, utilising messages and so much more all equal a solid ‘organic’ following and engagement to your page. Organic social media is in effect, free, unpaid for traffic which will take longer to acquire, but sometimes cheaper.
PAID ADVERTISING
Many of the social media channels have large paid advertising platforms with huge user followings. Therefore, with a paid advertising budget allocated to social media you will see instant traffic to your website at a fraction of the cost of other paid advertising methods like Google Adwords.
Knowing your marketing goals and Identifying your targets will help your Facebook ad campaigns.
Getting the right audience is crucial for a successful Facebook Ad.
You will need to define how much you will spend every day. Some days you spend more than others.
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